Legal
Privacy Policy
Last updated: January 1, 2026
1. Introduction
Unused Ink Group ("we," "our," or "us") is committed to protecting your privacy and personal data in accordance with the Law N° 058/2021 of 13/10/2021 Relating to the Protection of Personal Data and Privacy of the Republic of Rwanda, and other applicable data protection regulations.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our services, or interact with our AI assistant (Inky).
2. Data Controller
Unused Ink Group
Part of Gewape Technologies Ecosystem
Kigali Heights, 4th Floor
KG 7 Ave, Kigali, Rwanda
Email: hello[at]unusedink.com
Phone: +250 796 163 398
3. Personal Data We Collect
We may collect and process the following categories of personal data:
- Identity Data: Name, job title, company name
- Contact Data: Email address, phone number, postal address
- Technical Data: IP address, browser type, device information, cookies
- Usage Data: Information about how you use our website and services
- Communication Data: Messages sent through our contact form or Inky chat
- Project Data: Information you provide about your business needs and requirements
4. Legal Basis for Processing
In accordance with Rwanda's Data Protection Law, we process your personal data based on:
- Consent: When you submit a contact form or interact with Inky
- Contract Performance: To provide services you have requested
- Legitimate Interest: To improve our services and communicate with you
- Legal Obligation: To comply with applicable laws and regulations
5. How We Use Your Data
We use your personal data to:
- Respond to your inquiries and provide customer support
- Deliver the services you have requested
- Send you relevant information about our services (with your consent)
- Improve our website and services
- Comply with legal obligations
- Protect against fraud and unauthorized access
6. AI Assistant (Inky)
Our AI assistant, Inky, processes your messages to provide helpful responses. When you share contact information with Inky, this data is:
- Processed by OpenAI's API to generate responses
- Stored in our CRM system to enable our team to follow up
- Used only for the purpose of addressing your inquiry
Conversations with Inky are not used to train AI models. You can request deletion of your conversation data at any time.
7. Data Sharing and Transfers
We may share your personal data with:
- Service Providers: Third-party vendors who assist in our operations (hosting, email, CRM)
- Gewape Technologies: Our parent company within the ecosystem
- Legal Authorities: When required by law or to protect our rights
For international data transfers, we ensure appropriate safeguards are in place as required by Rwanda's Data Protection Law.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Typically:
- Contact form submissions: 3 years
- Client project data: Duration of engagement plus 7 years
- Marketing communications: Until you unsubscribe
- Website analytics: 26 months
9. Your Rights
Under Rwanda's Data Protection Law, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal data
- Restriction: Request limitation of processing
- Portability: Request transfer of your data
- Objection: Object to processing based on legitimate interest
- Withdraw Consent: Withdraw consent at any time
To exercise these rights, contact us at hello[at]unusedink.com. We will respond within 30 days as required by law.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- SSL/TLS encryption for data in transit
- Secure hosting infrastructure
- Access controls and authentication
- Regular security assessments
11. Cookies
Our website uses cookies and similar technologies to enhance your experience. These include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage
- Preference Cookies: Remember your settings
You can manage cookie preferences through your browser settings.
12. Children's Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
13. Complaints
If you have concerns about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the National Cyber Security Authority (NCSA) of Rwanda, the supervisory authority for data protection matters.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.
15. Contact Us
For any questions about this Privacy Policy or our data practices, contact us at:
Unused Ink Group
Kigali Heights, 4th Floor
KG 7 Ave, Kigali, Rwanda
Email: hello[at]unusedink.com
Phone: +250 796 163 398